In Chelsea, the Joy of Books and Painting - Ann Arbor Observer
“It was completely bonkers!” recalls Michelle Tuplin, owner of Serendipity Books, about how her store’s April move from Middle St. to Main went viral. When a “book brigade” of 300 locals moved Serendipity’s 9,100-book inventory in a human chain to the new location, bookseller Kaci Friss captured it on video and posted it to TikTok. More than 2.5 million views later, the store—and the Chelsea community—have garnered coverage from major news outlets, and Tuplin’s fielded interviews from reporters...